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AUG 12-17, 2027 | EDMONTON, AB

PASSES ON SALE NOW · EARLY-BIRD PRICING ENDS MAR 15

AI Fluency
Lab

Master AI in 2 Days, even if you've never written a line of code. Two days of hands-on AI training at C-Tribe x Tech.

The C-Tribe heart working on a sticker-covered laptop

The promise

What you'll walk away with

No coding experience required. No AI experience required.

  • Build a custom AI assistant tailored to your business
  • Create branded content in minutes, not hours
  • Automate repetitive workflows that eat your time
  • Write prompts that get professional-grade results every time
  • Leave with a 90-day AI action plan
  • Earn a C-Tribe x Tech AI Fluency Certificate

The agenda

Two days. Real skills.

56% hands-on time. Every session builds on the last. Open a session to read more.

Day 1

Foundations & Discovery

From overwhelmed to oriented. Understand AI, start using it, see what's possible.

9:00-9:30AI Won't Replace You, But Someone Using AI WillKeynote

The landscape has shifted fast. This opening talk grounds the room: what AI can actually do today (not the hype), which industries are moving fastest, and why the people who learn to work with AI now will have a serious edge over those who wait. No fear-mongering, just the honest picture.

9:30-10:30How AI Actually Works (Without the Jargon)Keynote

A live, demo-driven walkthrough of how tools like ChatGPT and Claude actually generate responses, what happens between you typing a question and getting an answer. You'll see the same prompt produce wildly different results depending on how you frame it, and start to understand why. No slides. No jargon. Just a browser and a conversation.

10:45-12:15Prompt Like a ProHands-on

Open your laptop. Pick a real task from your actual work, writing a proposal, drafting an email, researching competitors, whatever. We'll start with the kind of lazy prompt most people type, then rebuild it step by step: adding context, giving the AI a role, chaining your requests, feeding it examples. By the end, you'll have a personal prompt library you can take home.

1:15-2:30The Creator's Toolkit: AI for Content, Brand & RevenueHands-on

A guided build-along across five tools: write a blog intro in ChatGPT, turn it into a social carousel with Canva Magic Studio, generate a header image in Midjourney, research a competitor angle in Perplexity, and sketch a 15-second video concept in Runway. You leave with one real branded asset you can post this week.

2:45-3:45Breakout Sessions (Choose 1 of 3)Breakout

Track A: 'The $0 Marketing Team', build an AI-powered content calendar, write SEO-ready blog posts, and schedule a week of social content in 60 minutes. Track B: 'Future-Proof Your Career', rewrite your resume with AI, prep for interviews with mock Q&A, and build a skills portfolio. Track C: 'No Code, No Problem', use v0 or Lovable to build a working web app prototype from a text description.

3:45-4:30Who Owns the Algorithm? Ethics, Bias & Your VoicePanel

A frank conversation with an AI researcher, an industry practitioner, and a community advocate. They'll tackle the questions most AI events skip: Who's liable when AI gets it wrong? What does bias in training data actually look like, and who does it hurt? Can you copyright AI-generated work? The audience votes on real ethical scenarios.

4:30-5:00Day 1 Wrap + Tonight's ChallengeKeynote

Quick recap of the day's biggest moments, then the 'AI After Dark' challenge: tonight, use what you learned to create something real for your business, project, or career. Doesn't have to be polished, just has to exist. Bring it back tomorrow for the lightning showcase.

Day 2

Mastery & Building

From learning to building. Create something real. Leave with an action plan.

9:00-9:30Lightning Showcase: What I Built Last NightHands-on

Six to eight brave volunteers take the stage to show what they made after hours. Could be a product landing page, a personalized email sequence, a pitch deck, a weird art project, doesn't matter. The room votes. Winner gets a prize. This is about momentum, not perfection.

9:30-10:45Your AI Co-Pilot: Advanced Workflows & AutomationHands-on

Day 1 was about single prompts. Now we chain them. You'll build a Custom GPT or Claude Project scoped to your actual work, then connect it to a real workflow, using Zapier to trigger actions, auto-generate weekly reports, or run a multi-step email sequence. Everyone leaves with one working automation they can use Monday morning.

11:00-12:30Ship It: Build SessionHands-on

This is the main event. Pick your track: founders build an investor-ready pitch deck or landing page. Creatives build a content pipeline (editorial calendar + first three posts). Career builders assemble a portfolio site or interview prep system. Operators draft an SOP that actually gets followed. Facilitators float the room as mentors. You're building something real, not a hypothetical exercise.

1:30-2:30Breakout Sessions (Choose 1 of 3)Breakout

Track A: 'The Agentic Founder', identify which parts of your business AI can handle, build a business case, and map out implementation without needing an engineering team. Track B: 'From Experiment to Income', package AI skills into freelance services, productize your workflows, and position yourself as the AI-fluent hire. Track C: 'Build an AI Agent', go from a system prompt to a working agent with a knowledge base and tool access. Deploy it before you leave.

2:45-3:45The Next 18 Months: Fireside ChatPanel

A candid conversation about what's actually coming: AI agents that book meetings and write code, models that see and hear and reason, new regulations that will reshape what's legal and what's not. The speakers share what they're personally betting on, what they think is overhyped, and what everyone in this room should be paying attention to.

3:45-4:30Demo Day: Ship It ShowcasesHands-on

Eight to ten participants present the projects they built during Ship It. The room votes in three categories: Best Build, Most Creative, Most Practical. This is the moment where the room sees what 150 people can build in a single afternoon when they actually know how to use these tools.

4:30-5:00Closing: Your 90-Day AI Action PlanKeynote

Guided worksheet: pick 3 AI tools you'll use this week, 3 workflows you'll automate this month, and 1 bigger project for the next 90 days. Pair up with an accountability partner. Get onboarded to the alumni community. Certificate ceremony. Photo.

Built for you

Who this is for

No coding experience required. No AI experience required.

  • Founders & Entrepreneurs

    Building or scaling businesses, want AI for competitive advantage

    You'll build: AI-powered pitch deck or landing page

  • Creatives & Content Makers

    Designers, writers, marketers, videographers integrating AI into their workflow

    You'll build: Branded content pipeline or design kit

  • Career Builders

    Professionals future-proofing their careers and job seekers levelling up

    You'll build: AI-optimized portfolio or job search system

  • Operators & Team Leads

    Managing teams, looking to implement AI across their organization

    You'll build: Internal workflow automation or team SOP

  • Curious & Exploring

    Interested but unsure where to start, no experience needed

    You'll build: Personal AI toolkit and action plan

Learn from the best

Your facilitators

The full facilitator lineup will be announced in the coming weeks.

Passes

Your AI Fluency Lab access

The AI Fluency Lab is included with your C-Tribe x Tech pass. Pick the level that fits. SAVE 50% BEFORE MAR 15.

  • Best for AI Lab

    Tech Pass

    $97.50 CAD

    Regular price $195 CAD

    Full access to the AI Fluency Lab and all C-Tribe x Tech programming across the festival.

    • Both days of the AI Fluency Lab
    • All Tech keynotes and workshops
    • Networking events
    • Resource kit and certificate
    • Swag bag and digital program
  • Tribe Pass

    $197.50 CAD

    Regular price $395 CAD

    AI Fluency Lab access plus all six verticals: Tech, Fashion, Gaming, Music, Culture and Film.

    • Everything in the Tech Pass
    • All six verticals
    • Priority keynote seating
    • Exclusive networking lounges
    • Opening and closing receptions
  • VIP Pass

    $397.50 CAD

    Regular price $795 CAD

    The full AI Fluency Lab experience with VIP perks: facilitator dinner, priority showcase and concierge.

    • Everything in the Tribe Pass
    • VIP lounge access
    • Meet and greet with facilitators
    • Priority Demo Day slot
    • Complimentary food and beverages

Diversity Pass: free, application-based

Full Tribe Pass benefits including the AI Fluency Lab. Priority for underestimated communities.

FAQ

Good to know

Do I need technical or coding experience?
No. The AI Fluency Lab is designed for people with zero technical background. If you can use a web browser, you can participate fully. Every session starts from scratch and builds up.
What should I bring?
A laptop with internet access. We'll send a setup guide one week before the event with free accounts to create (ChatGPT, Claude, Canva, etc.) so you're ready to go on Day 1.
Will sessions be recorded?
Select sessions will be available to ticket holders for 30 days after the event. Hands-on lab sessions are not recorded to protect the interactive experience.
Is there a refund policy?
Full refund 14+ days before the event. 50% refund 7-14 days before. No refunds within 7 days of the event. Tickets are transferable to another person at any time.
Which pass do I need?
The AI Fluency Lab is part of C-Tribe x Tech. A Tech Vertical Pass gives you full access to both days of the Lab plus all other Tech programming. A Tribe Pass or VIP Pass also includes access. Check the passes page for current pricing, pre-sale discounts are available now.
What's the Diversity Pass?
C-Tribe offers a free Diversity Pass with full Tribe Pass benefits for individuals from underestimated communities. It includes the AI Fluency Lab. Applications are reviewed on a rolling basis.
Do VIP and Executive pass holders get anything extra at the Lab?
VIP and Executive pass holders get priority seating at keynotes, access to the Day 1 networking dinner with facilitators, and a priority showcase slot during Day 2 Demo Day.
Is lunch included?
Yes. Lunch is included both days for all ticket holders. Day 1 includes structured networking tables by topic. Day 2 features the Prompt Battle, a gamified AI competition.

150 seats. 2 days.

August 14-15, 2027 in Edmonton. Two days. Real tools. Real skills. You'll walk out building with AI, not just talking about it.