Effective applications will clearly detail the following aspects of their business:
* Problem Identification and Solution: Have you pinpointed a significant, unaddressed need and coupled it with an innovative solution? Can you share a perspective on future trends and illustrate how your venture may deviate towards a more promising trajectory to benefit a larger demographic? (*this could mean more convenient, sustainable, faster, etc.). For certain prizes, this should include a succinct description of the minimum viable product or functioning prototype.
* Target Market and Unique Market Stance: Can you define your potential market and its size? How is your venture equipped to cater to this audience (and outperform potential competitors)?
* Business Model and Customer Acquisition: What is your strategy for attracting new clients or users, distributing your product or service, and generating income? Can you share the current statistics regarding monthly growth and momentum (if you're in the pre-growth phase, what is your plan to assess and scale the business)?
* Team Competency: Who is partnering with you to manifest your vision? What makes them a committed, innovative founding team with the necessary skills or experience to succeed?